B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
31.5%
31.5% -- ad spend growth rate for Walmart Connect (Q4 2022)
Ad spend through Walmart's sponsored ads units grew by 31.5% year-over-year in Q4 2022.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
31.5%
Unit
Percentage
Data Vintage
Q4 2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
70
Methodology
45
Freshness
95
Sources (4)
Pacvue
Primary
Tier B
https://www.modernretail.co/technology/more-brands-are-investing-in-walmarts-advertising-platform/ ↗
Source Article
More brands are investing in Walmart's advertising platform
Also cited by
marketingdive.com
https://www.marketingdive.com/
2026-08-15
adexchanger.com
https://www.adexchanger.com/
2026-08-15
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-15
Original Research
Pacvue
· Original study ↗
Methodology
According to e-commerce software platform Pacvue
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Walmart Connect: 31.5% ad spend growth rate. Source: Pacvue (Q4 2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/walmart_ad_spend_q4_2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/walmart_ad_spend_q4_2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31.5%</strong> -- ad spend growth rate for Walmart Connect<br><small>Source: Pacvue (Q4 2022) · <a href="https://lighthousedata.io/data/walmart_ad_spend_q4_2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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