B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
5.8%
5.8% -- purchase intent lift for Walmart (Nov 2024)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5.8%
Unit
Percentage
Data Vintage
Nov 2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Source
DAIVID
Primary
Tier A
https://www.searchenginejournal.com/the-brands-and-campaigns-that-won-black-friday-2024/557070/?utm_… ↗
Source Article
The Brands & Campaigns That Won Black Friday 2024
When it comes to Black Friday and Cyber Monday, the winners aren’t just the brands that rack up sales; they’re the ones that capture attention, drive conversation, and leave a lasting impression.
In 2024, Pixability’s YouTube Insights revealed how shoppers used video to plan and validate purchases t…
Original Research
DAIVID
· Original study ↗
Methodology
DAIVID's creative testing platform.
Methodology documented
Segmentation
Channelgovernment
Cite this stat
Plain Text
Walmart: 5.8% purchase intent lift. Source: DAIVID (Nov 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/walmart-purchase-intent-lift-black-friday-2024
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<blockquote cite="https://lighthousedata.io/data/walmart-purchase-intent-lift-black-friday-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.8%</strong> -- purchase intent lift for Walmart<br><small>Source: DAIVID (Nov 2024) · <a href="https://lighthousedata.io/data/walmart-purchase-intent-lift-black-friday-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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