B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
22
22 -- purchase intent lift for digital audio advertising (EMEA) (2026)
Digital audio advertising can unlock up to a +21.6 point boost in purchase intent according to Audion's Audio Performance Index.
- Represents an upper bound ('up to')
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22
Unit
Score
Data Vintage
2026
Entity
Sample Size
423
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Audion
Primary
Tier B
https://www.audion.ai/blog ↗
Source Article
Blog
Original Research
Audion
· Original study ↗
Methodology
Based on 423 brand lift studies across EMEA (Audion Audio Performance Index)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
digital audio advertising (EMEA): 22 purchase intent lift. Source: Audion (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/audio-purchase-intent-lift-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/audio-purchase-intent-lift-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22</strong> -- purchase intent lift for digital audio advertising (EMEA)<br><small>Source: Audion (2026) · <a href="https://lighthousedata.io/data/audio-purchase-intent-lift-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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