B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- purchase intent lift for consumers exposed to product placement in music videos (2025)
70% of consumers report being more likely to buy a product after seeing it placed in a music video.
- The source cites 'a recent study' without naming the specific methodology, sample size, or original research organization.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
blog.hollywoodbranded.com
Primary
Tier C
https://blog.hollywoodbranded.com/the-art-of-product-placement-in-the-world-of-music ↗
Source Article
The Art of Product Placement in the World of Music
The Art of Product Placement in the World of Music
Quick Answer
Discover how brands use product placement in music videos and in lyrics to reach consumers and see examples of prominent brands like Coca Cola, Apple, Chanel, Pepsi, and Mercedes-Benz.
Brands And Music Simply Go Together
Brands have bee…
Original Research
blog.hollywoodbranded.com
· Original study ↗
Methodology
Cited as 'a recent study' with no named source or methodology
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
consumers exposed to product placement in music videos: 70% purchase intent lift. Source: blog.hollywoodbranded.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/music-video-product-placement-purchase-intent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/music-video-product-placement-purchase-intent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- purchase intent lift for consumers exposed to product placement in music videos<br><small>Source: blog.hollywoodbranded.com (2025) · <a href="https://lighthousedata.io/data/music-video-product-placement-purchase-intent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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