B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
4
4 -- roas for Walmart Connect (Home & Garden category) (2026)
Walmart Connect return on ad spend (ROAS) benchmark for the Home & Garden category is 4.1x.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
ATTN Agency
Primary
Tier C
https://www.osmos.ai/blog/first-party-data-in-retail-media-the-complete-targeting-guide ↗
Source Article
First-Party Shopper Data in Retail Media: 2026 Playbook
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Last updated: April 8, 2026
First-party data is the foundation of modern retail media targeting, giving retailers a deterministic, privacy-compliant data asset that no walled garden or third-party intermediary can replicate. According to IAB Europe's 2025 Attitudes to Re…
Original Research
ATTN Agency
· Original study ↗
Methodology
ATTN Agency 2026 benchmark data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Walmart Connect (Home & Garden category): 4 roas. Source: ATTN Agency (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/walmart-connect-roas-home-garden-2026
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<blockquote cite="https://lighthousedata.io/data/walmart-connect-roas-home-garden-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> -- roas for Walmart Connect (Home & Garden category)<br><small>Source: ATTN Agency (2026) · <a href="https://lighthousedata.io/data/walmart-connect-roas-home-garden-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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