B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
17.9%
17.9% -- share of online sales for Walmart (2018-11)
Walmart accounted for 17.9% of online sales from November 22–23 during Black Friday 2018, representing the second largest share of online revenue according to Edison Trends.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
17.9%
Unit
Percentage
Data Vintage
2018-11
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edison Trends
Primary
Tier B
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Source Article
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Original Research
Edison Trends
· Original study ↗
Methodology
Edison Trends data cited via Internet Retailer/Edison Trends; based on Black Friday online sales Nov 22–23
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Walmart: 17.9% share of online sales. Source: Edison Trends (2018-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/walmart-black-friday-online-share-2019
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<blockquote cite="https://lighthousedata.io/data/walmart-black-friday-online-share-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17.9%</strong> -- share of online sales for Walmart<br><small>Source: Edison Trends (2018-11) · <a href="https://lighthousedata.io/data/walmart-black-friday-online-share-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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