B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
83%
83% -- share of online sales for Consumers reached by video advertising (2010)
Consumers reached by video advertising account for 83% of online sales.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
comScore
Primary
Tier B
https://www.amnavigator.com/blog/2010/08/26/effectiveness-of-online-video-ctr-conversion-other-data/ ↗
Source Article
Effectiveness of Online Video: CTR, Conversion & Other Data
Original Research
comScore
· Original study ↗
Methodology
comScore data quoted by RICG
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers reached by video advertising: 83% share of online sales. Source: comScore (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-ad-reached-consumers-online-sales-share
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<blockquote cite="https://lighthousedata.io/data/video-ad-reached-consumers-online-sales-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- share of online sales for Consumers reached by video advertising<br><small>Source: comScore (2010) · <a href="https://lighthousedata.io/data/video-ad-reached-consumers-online-sales-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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