B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6%
6% -- share of online sales for smartphones (H1 2013)
Smartphones accounted for 6% of all online sales.
- Sum of device shares does not equal 100% due to rounding
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
H1 2013
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
comScore Inc.
Primary
Tier C
https://www.zobristinc.com/blog/what-mobile-shoppers-are-buying/ ↗
Source Article
What Mobile Shoppers are Buying - Zobrist Software Group, Inc.
comScore Inc. recently released a report breaking down online shopping by category by device. This lets us see what exactly mobile shoppers are buying.
The following is ordered by category, and the percent purchased from each device ordered by laptops/desktops, smartphones, and tablets.
- Event tick…
Original Research
comScore Inc.
· Original study ↗
Methodology
comScore report on online shopping by device
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
Channelmulti-channel
Cite this stat
Plain Text
smartphones: 6% share of online sales. Source: comScore Inc. (H1 2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-share-smartphones-2013
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<blockquote cite="https://lighthousedata.io/data/ecommerce-share-smartphones-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- share of online sales for smartphones<br><small>Source: comScore Inc. (H1 2013) · <a href="https://lighthousedata.io/data/ecommerce-share-smartphones-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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