B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1.5%
1.5% -- campaign response rate for D'Ieteren Volkswagen Division traditional marketing campaign (2009)
D'Ieteren's traditional marketing campaign delivered an estimated 1.5% response rate as measured by showroom visits.
- Estimated response rate
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1.5%
Unit
Percentage
Data Vintage
2009
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Xerox 1:1 Lab
Primary
Tier C
https://margiedana.com/personalized-relevant-marketing-boosts-volkswagen-distributors-profit-by-more… ↗
Source Article
Personalized, Relevant Marketing Boosts Volkswagen Distributor's Profit by More than 26%
Personalized, Relevant Marketing Boosts Volkswagen Distributor’s Profit by More than 26%
By Shelley Sweeney
The financial crisis has been a wake-up call for many companies to cut costs, eliminate waste and improve return on investment. Among them: Belgian-based D’Ieteren, which distributes Volkswage…
Original Research
Xerox 1:1 Lab
· Original study ↗
Methodology
Traditional multi-channel campaign response, case study data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
D'Ieteren Volkswagen Division traditional marketing campaign: 1.5% campaign response rate. Source: Xerox 1:1 Lab (2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vw-traditional-campaign-response-rate
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<blockquote cite="https://lighthousedata.io/data/vw-traditional-campaign-response-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.5%</strong> -- campaign response rate for D'Ieteren Volkswagen Division traditional marketing campaign<br><small>Source: Xerox 1:1 Lab (2009) · <a href="https://lighthousedata.io/data/vw-traditional-campaign-response-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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