B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4.3%
4.3% -- negative sentiment rate for Volkswagen (2013-01)
Volkswagen's pre-Super Bowl social media buzz had a negative sentiment rate of 4.3%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4.3%
Unit
Percentage
Data Vintage
2013-01
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sentiment Metrics
Primary
Tier B
http://www.sentimentmetrics.com/blog/2013/01/31/super-bowls-infamous-ads-how-are-they-fairing-on-soc… ↗
Source Article
Super Bowl’s infamous ads – How are they fairing on social media in the run up to the big game?
Original Research
Sentiment Metrics
· Original study ↗
Methodology
Sentiment analysis of social media mentions over seven days pre-Super Bowl
Methodology documented
Segmentation
IndustryAutomotive
RegionUS
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Volkswagen: 4.3% negative sentiment rate. Source: Sentiment Metrics (2013-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vw-negative-sentiment-2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/vw-negative-sentiment-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.3%</strong> -- negative sentiment rate for Volkswagen<br><small>Source: Sentiment Metrics (2013-01) · <a href="https://lighthousedata.io/data/vw-negative-sentiment-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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