B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
56%
56% -- negative sentiment rate for Pepsi (2017-04)
According to Brandwatch, 56% of social media sentiment towards Pepsi was negative following the release of its controversial Kendall Jenner advertisement.
- Based on Brandwatch sentiment analysis of social media feedback following the Kendall Jenner ad controversy
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Lighthouse Research Team
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2017-04
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Brandwatch
Primary
Tier B
https://blog.hollywoodbranded.com/the-kendall-jenner-pepsi-ad-politically-charged-advertisement-back… ↗
Source Article
The “Kendall Jenner Pepsi Ad”: Politically Charged Advertisement Backlash
The “Kendall Jenner Pepsi Ad”: Politically Charged Advertisement Backlash
Quick Answer
Hollywood Branded explores the impact of politically charged advertisements in popular culture, and how to effectively showcase your brand without the backlash.
How To Avoid Backlash While Making A Statement
We ar…
Original Research
Brandwatch
· Original study ↗
Methodology
Brandwatch sentiment analysis of social mentions related to the Kendall Jenner Pepsi ad
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Pepsi: 56% negative sentiment rate. Source: Brandwatch (2017-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pepsi-negative-sentiment-2017
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<blockquote cite="https://lighthousedata.io/data/pepsi-negative-sentiment-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- negative sentiment rate for Pepsi<br><small>Source: Brandwatch (2017-04) · <a href="https://lighthousedata.io/data/pepsi-negative-sentiment-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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