B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
148,899,213
148,899,213 -- online impressions for Volkswagen Canada Beetle campaign (2011)
The Volkswagen Canada 'The Beetle Juiced Up' campaign generated 148,899,213 online impressions in three months.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
148,899,213
Unit
Count
Data Vintage
2011
Entity
Geography
CA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
strategy (AToMiC Awards)
Primary
Tier B
http://atomicawards.strategyonline.ca/Winners ↗
Source Article
2013 Winners
2013 Winners
CLICK BELOW TO SEE THE 2013 AToMiC WINNERS, BY CATEGORY
- AToMiC GRAND PRIX
- AToMiC COLLABORATION
- AToMiC IDEA
- BRAND INTEGRATION
- DIGITAL ENGAGEMENT
- NICHE TARGETING
- TECH BREAKTHROUGH
- AToMiC CSR
- AToMiC ROI
- BROADCAST ENGAGEMENT
- EXPERIENTIAL ENGAGEMENT
- PRINT ENGAGEMENT
-…
Original Research
strategy (AToMiC Awards)
· Original study ↗
Methodology
Over three months; highest in Volkswagen Canada history per case study
Methodology documented
Segmentation
IndustryAutomotive
Company SizeEnterprise
RegionCA
Channelmulti-channel
Cite this stat
Plain Text
Volkswagen Canada Beetle campaign: 148,899,213 online impressions. Source: strategy (AToMiC Awards) (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/volkswagen-online-impressions-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/volkswagen-online-impressions-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>148,899,213</strong> -- online impressions for Volkswagen Canada Beetle campaign<br><small>Source: strategy (AToMiC Awards) (2011) · <a href="https://lighthousedata.io/data/volkswagen-online-impressions-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.