B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
137,511,438
137,511,438 -- online impressions for Hershey's Cookie Headquarters campaign (2011)
The Hershey's Cookie Headquarters campaign secured 137,511,438 online impressions from an integrated paid, earned, and shared media campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
137,511,438
Unit
Count
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WCG (Worldwide Creative Group)
Primary
Tier A
http://www.wcgworld.com/clients ↗
Source Article
Clients
Original Research
WCG (Worldwide Creative Group)
· Original study ↗
Methodology
Agency case study reporting campaign results from integrated paid, earned and shared media
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Hershey's Cookie Headquarters campaign: 137,511,438 online impressions. Source: WCG (Worldwide Creative Group) (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hersheys-cookie-hq-online-impressions-2011
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<blockquote cite="https://lighthousedata.io/data/hersheys-cookie-hq-online-impressions-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>137,511,438</strong> -- online impressions for Hershey's Cookie Headquarters campaign<br><small>Source: WCG (Worldwide Creative Group) (2011) · <a href="https://lighthousedata.io/data/hersheys-cookie-hq-online-impressions-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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