B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- voice assistant adoption rate for smartphone users in the US (2023)
Voice assistant adoption has reached over 50% of smartphone users in key markets like the US.
- Stated as 'over 50%'
- Refers to key markets like the US
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
UpCity
Primary
Tier C
https://www.maisonmercuryjones.com/blog/innovative-sonic-branding ↗
Source Article
How AI Enhances the Sonic Branding User Experience — Maison Mercury Jones
Innovative Sonic Branding and AI: Pioneering Sound To You
In today’s fast-evolving digital world, brands are constantly exploring innovative ways to connect with their audience.
Sonic branding—the strategic use of sound to represent a brand—has taken on new dimensions thanks to the integration of Ar…
Original Research
UpCity
· Original study ↗
Methodology
Cited from UpCity; stated as 'over 50%'
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
smartphone users in the US: 50% voice assistant adoption rate. Source: UpCity (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/voice-assistant-adoption-50
HTML Embed
<blockquote cite="https://lighthousedata.io/data/voice-assistant-adoption-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- voice assistant adoption rate for smartphone users in the US<br><small>Source: UpCity (2023) · <a href="https://lighthousedata.io/data/voice-assistant-adoption-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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