B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20.5%
20.5% -- voice assistant adoption rate for Global voice assistant users (2025)
Voice assistants are expected to reach a 20.5% global adoption rate by 2025.
- Forecasted figure
- Original research methodology not specified in excerpt
Lighthouse Research Team
Last verified:
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Evidence graded
Value
20.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
ACE Blog
THE BLOG
HubSpot's Search Framework Is 15 Years Old (And Completely Wrong Now)
Jan 19, 2026
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I'm sure you all remember the foundational HubSpot framework from fifteen years ago when they said the reasons why people search something on the internet—that was the foundation of all the conten…
Methodology
Blog citing forecast; original research source not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global voice assistant users: 20.5% voice assistant adoption rate. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-voice-assistant-adoption-2025
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<blockquote cite="https://lighthousedata.io/data/global-voice-assistant-adoption-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20.5%</strong> -- voice assistant adoption rate for Global voice assistant users<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/global-voice-assistant-adoption-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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