B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
62%
62% -- voice assistant adoption rate for Americans aged 18+ using voice assistants on any device (smart speakers, smartphones, TV remotes, in-car systems, computers, tablets) (2022)
62% of Americans aged 18 and older use a voice assistant on any device.
- Study conducted with over 2,300 participants across various device types
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
2,300
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NPR and Edison Research
Primary
Tier C
https://asenmarketing.com/blog/2024/12/voice-search-strategies-blog/ ↗
Source Article
Voice Search Strategies: Connecting Brands with Customers
Original Research
NPR and Edison Research
· Original study ↗
Methodology
2022 Smart Audio Report conducted by NPR and Edison Research with over 2,300 study participants; quoted in Asen Marketing blog post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Americans aged 18+ using voice assistants on any device (smart speakers, smartphones, TV remotes, in-car systems, computers, tablets): 62% voice assistant adoption rate. Source: NPR and Edison Research (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-adults-18plus-voice-assistant-usage-2022
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<blockquote cite="https://lighthousedata.io/data/us-adults-18plus-voice-assistant-usage-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- voice assistant adoption rate for Americans aged 18+ using voice assistants on any device (smart speakers, smartphones, TV remotes, in-car systems, computers, tablets)<br><small>Source: NPR and Edison Research (2022) · <a href="https://lighthousedata.io/data/us-adults-18plus-voice-assistant-usage-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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