B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- customer retention increase for companies with VoC programs (2025)
Companies actively listening to customer feedback through VoC programs see a 20-25% increase in customer retention rates.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Qualtrics
Primary
Tier C
https://marketersmedia.com/blog/improve-customer-experience-7-clear-cx-vision-strategies ↗
Source Article
Improve Customer Experience: 7 Clear CX Vision Strategies
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Original Research
Qualtrics
· Original study ↗
Methodology
Range 20-25%, midpoint extracted. Cited as Qualtrics study via secondary article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies with VoC programs: 20% customer retention increase. Source: Qualtrics (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/voc-customer-retention-increase-qualtrics
HTML Embed
<blockquote cite="https://lighthousedata.io/data/voc-customer-retention-increase-qualtrics" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- customer retention increase for companies with VoC programs<br><small>Source: Qualtrics (2025) · <a href="https://lighthousedata.io/data/voc-customer-retention-increase-qualtrics" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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