B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$20,000,000
$20,000,000 -- annual marketing budget for VistaPrint (2005)
VistaPrint's 40-person marketing team had an annual budget of $20 million in 2005.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$20,000,000
Unit
Currency Usd
Data Vintage
2005
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MarketingSherpa / B2BMarketingBiz
Primary
Tier B
http://www.b2bmarketingbiz.com/?contentCode=tj,thd&page=2 ↗
Source Article
New! SearchMarketing Benchmarks + Eyetracking 2007
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Original Research
MarketingSherpa / B2BMarketingBiz
· Original study ↗
Methodology
Company case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
VistaPrint: $20,000,000 annual marketing budget. Source: MarketingSherpa / B2BMarketingBiz (2005). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vistaprint-marketing-budget-2005
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<blockquote cite="https://lighthousedata.io/data/vistaprint-marketing-budget-2005" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$20,000,000</strong> -- annual marketing budget for VistaPrint<br><small>Source: MarketingSherpa / B2BMarketingBiz (2005) · <a href="https://lighthousedata.io/data/vistaprint-marketing-budget-2005" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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