B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$5,504
$5,504 -- annual marketing budget for SMB Core Spenders (2016)
Core Spenders spend an average of $5,504 annually on marketing.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$5,504
Unit
Currency Usd
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BIA/Kelsey
Primary
Tier A
https://bia.com/blog/internet-of-things-flooding-the-local-market/ ↗
Source Article
Internet of Things Flooding the Local Market
Original Research
BIA/Kelsey
· Original study ↗
Methodology
BIA/Kelsey Local Commerce Monitor survey, Wave 20
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMB Core Spenders: $5,504 annual marketing budget. Source: BIA/Kelsey (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smb-core-spenders-avg-marketing-spend-lcm20
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<blockquote cite="https://lighthousedata.io/data/smb-core-spenders-avg-marketing-spend-lcm20" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$5,504</strong> -- annual marketing budget for SMB Core Spenders<br><small>Source: BIA/Kelsey (2016) · <a href="https://lighthousedata.io/data/smb-core-spenders-avg-marketing-spend-lcm20" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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