B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$7,000,000,000
$7,000,000,000 -- annual marketing budget for AB InBev (2019-2026)
AB InBev has spent approximately $7 billion annually on marketing since 2019.
- Approximation ('around $7 billion a year')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$7,000,000,000
Unit
Currency Usd
Data Vintage
2019-2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BigAlcohol Exposed
Primary
Tier B
https://bigalcohol.exposed/ambev-counts-down-to-the-world-cup-brazils-children-will-pay-the-price/ ↗
Source Article
Ambev Counts Down to the World Cup. Brazil's Children Will Pay the Price. - BigAlcohol Exposed
Thirty days out from the 2026 FIFA World Cup, Ambev is escalating massive alcohol marketing fronted by national football icons and centred on its own fan venues. Child protection organisations warn that mega-events saturated with alcohol marketing produce measurable harms to children – and Brazil ha…
Original Research
BigAlcohol Exposed
· Original study ↗
Methodology
Reported annual marketing spend figure cited by BigAlcohol.exposed; original measurement not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AB InBev: $7,000,000,000 annual marketing budget. Source: BigAlcohol Exposed (2019-2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/abinbev-annual-marketing-spend-7b
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<blockquote cite="https://lighthousedata.io/data/abinbev-annual-marketing-spend-7b" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$7,000,000,000</strong> -- annual marketing budget for AB InBev<br><small>Source: BigAlcohol Exposed (2019-2026) · <a href="https://lighthousedata.io/data/abinbev-annual-marketing-spend-7b" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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