B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65%
65% -- purchase likelihood lift for shoppers using virtual try-on (2025)
Shoppers are 65% more likely to purchase after using virtual try-on features.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
measmerize.com
Primary
Tier C
https://www.measmerize.com/blog/us-tariffs-returns ↗
Source Article
US Tariffs Are Doubling Fashion Return Costs
Recent Tariffs Are Doubling Fashion Return Costs: Here's Your Practical Solution
New tariffs will affect one-third of all goods entering the US. This change creates a ripple effect throughout the fashion retail industry. American consumers could pay, with clothing and footwear prices rising the most…
Original Research
measmerize.com
· Original study ↗
Methodology
Retailer-reported data cited by Measmerize
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
shoppers using virtual try-on: 65% purchase likelihood lift. Source: measmerize.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/virtual-tryon-purchase-lift
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<blockquote cite="https://lighthousedata.io/data/virtual-tryon-purchase-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- purchase likelihood lift for shoppers using virtual try-on<br><small>Source: measmerize.com (2025) · <a href="https://lighthousedata.io/data/virtual-tryon-purchase-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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