B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
64%
64% -- purchase likelihood lift for online consumers (2026)
Consumers are 64% more likely to make a purchase after watching a video online.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.allinmotion.com/blog/how-video-content-impacts-your-revenue-and-elevates-sales ↗
Source Article
How Video Content Impacts Your Revenue and Elevates Sales
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot video marketing research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online consumers: 64% purchase likelihood lift. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-purchase-likelihood
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-purchase-likelihood" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- purchase likelihood lift for online consumers<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/video-purchase-likelihood" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.