B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- ad skip rate for Slovak TV recorded viewing viewers (2025)
Only 20% of viewers skip commercial content during same-day delayed TV viewing in Slovakia.
- Applies specifically to same-day delayed TV viewing; the share of viewers skipping ads can grow up to 40% for programs older than 1 day.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GroupM
Primary
Tier B
https://amask.sk/markiza-zakaz-pretacania-reklam-tv-trh-slovensko/ ↗
Source Article
Reklama v TV archívoch bez pretáčania
Od 21. mája 2025 Markíza obmedzuje pretáčanie reklám pri sledovaní relácií zo záznamu na všetkých svojich kanáloch. Tento krok, odôvodnený ochranou príjmov z reklamy, vyvoláva otázky, či zvýši reklamné GRPs alebo povedie k odlivu divákov k inému obsahu. Viac o možných dopadoch na slovenský televízny…
Original Research
GroupM
· Original study ↗
Methodology
Per Ronald Brašeň, GroupM
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Slovak TV recorded viewing viewers: 20% ad skip rate. Source: GroupM (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/viewers-skip-ads-recorded-same-day
HTML Embed
<blockquote cite="https://lighthousedata.io/data/viewers-skip-ads-recorded-same-day" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- ad skip rate for Slovak TV recorded viewing viewers<br><small>Source: GroupM (2025) · <a href="https://lighthousedata.io/data/viewers-skip-ads-recorded-same-day" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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