B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- ad skip rate for Snapchat (2015)
70% of users skip Snapchat ads within three seconds according to an agency source.
- Claimed by an unnamed agency source reported by Digiday, not verified official Snapchat data
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digiday
Primary
Tier C
https://www.adexchanger.com/ad-exchange-news/wednesday-09092015/ ↗
Source Article
Mobile Challenge; Sovrn Adds Header Bidding
Original Research
Digiday
· Original study ↗
Methodology
Unattributed claim from an unnamed agency source reported by Digiday; not an official Snapchat metric
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Snapchat: 70% ad skip rate. Source: Digiday (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/snapchat-ad-skip-rate-2015
HTML Embed
<blockquote cite="https://lighthousedata.io/data/snapchat-ad-skip-rate-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- ad skip rate for Snapchat<br><small>Source: Digiday (2015) · <a href="https://lighthousedata.io/data/snapchat-ad-skip-rate-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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