B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
82%
82% -- ad skip rate for Gen Z (2025)
82% of Gen Z skip ads.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
MarTech
Primary
Tier C
https://www.thepolarbears.co.uk/insights/the-polar-report-industry-insights-2 ↗
Source Article
The Polar Report: Industry Insights #2
The Polar Report #2
Welcome to The Polar Report, a curated view of what is happening in the world of digital Monetisation, Audience Development, and Measurement. This week we dive into Facebook’s latest brand safety tools, contextual targeting in CTV advertising, metrics, and more!
Monetisation
177 …
Original Research
MarTech
· Original study ↗
Methodology
Reported via MarTech
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z: 82% ad skip rate. Source: MarTech (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-skipping-ads-82
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-skipping-ads-82" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- ad skip rate for Gen Z<br><small>Source: MarTech (2025) · <a href="https://lighthousedata.io/data/gen-z-skipping-ads-82" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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