B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

2% -- ecommerce share of retail sales for Vietnam e-commerce sector (2024)

Name: Ecommerce Share Of Retail Sales Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-06

2024 · CNBC

E-commerce accounts for 2-3% of total retail sales in Vietnam.

Reported as an estimated range of 2-3%

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Attribution: CNBC View source

Lighthouse Research Team

Last verified: 2026-09-06 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2024

Entity

Vietnam e-commerce sector

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

CNBC Primary Tier C

https://asemconnectvietnam.gov.vn/default.aspx?ID1=1&ZID1=24&ID8=134384 ↗

Confidence: 65/100 Vintage: 2024 Channel: Common Crawl

Source Article

CNBC: Việt Nam là 1 trong 3 thị trường có vị thế tốt nhất châu Á

Original Research

CNBC · Original study ↗

Methodology

Range of 2-3% of retail sales reported; midpoint used. Attributed to Tyler Nguyen, Maybank Securities Vietnam, in a CNBC interview (Jan 2024).

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Vietnam e-commerce sector: 2% ecommerce share of retail sales. Source: CNBC (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vietnam-ecommerce-share-of-retail-sales-2024

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<blockquote cite="https://lighthousedata.io/data/vietnam-ecommerce-share-of-retail-sales-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- ecommerce share of retail sales for Vietnam e-commerce sector<br><small>Source: CNBC (2024) · <a href="https://lighthousedata.io/data/vietnam-ecommerce-share-of-retail-sales-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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