B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
21.1%
21.1% -- ecommerce share of retail sales for global retail (2026)
According to CapitalOne Shopping Research, ecommerce sales are projected to represent 21.1% of total retail sales worldwide in 2026.
- projection
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
21.1%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CapitalOne Shopping Research
Primary
Tier B
https://www.wpwebelite.com/blog/digital-marketing-for-ecommerce-store/ ↗
Source Article
E-commerce Digital Marketing Strategies
Original Research
CapitalOne Shopping Research
· Original study ↗
Methodology
Cited from CapitalOne Shopping Research
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2015 | 7.3% | |
| 2020 | 15% | +105.5% |
| 2021 | 17.5% | +16.7% |
| 2026 (current) | 21.1% | +20.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
global retail: 21.1% ecommerce share of retail sales. Source: CapitalOne Shopping Research (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-share-retail-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ecommerce-share-retail-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21.1%</strong> -- ecommerce share of retail sales for global retail<br><small>Source: CapitalOne Shopping Research (2026) · <a href="https://lighthousedata.io/data/ecommerce-share-retail-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.