B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
10%
10% -- ecommerce share of retail sales for Nigeria e-commerce market (2025)
E-commerce could account for 10% of retail sales in Nigeria by 2025.
- Projection/estimate by McKinsey & Company
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier B
https://appablog.wordpress.com/2015/04/22/e-commerce-mobofree-records-outstanding-performances-in-af… ↗
Source Article
e-Commerce: MOBOfree Records Outstanding Performances in Africa
Original Research
McKinsey & Company
· Original study ↗
Methodology
McKinsey & Company projection
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nigeria e-commerce market: 10% ecommerce share of retail sales. Source: McKinsey & Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nigeria-ecommerce-retail-share-2025-mckinsey
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<blockquote cite="https://lighthousedata.io/data/nigeria-ecommerce-retail-share-2025-mckinsey" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- ecommerce share of retail sales for Nigeria e-commerce market<br><small>Source: McKinsey & Company (2025) · <a href="https://lighthousedata.io/data/nigeria-ecommerce-retail-share-2025-mckinsey" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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