B
Evidence Grade B
Graded
under review
Safe to Cite
Current
82%
82% -- share of internet traffic for global internet traffic (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cisco
Primary
Tier C
https://www.k3videoproduction.com/blog/types-of-videos-to-growth-and-brand-awareness/ ↗
Source Article
Types of Business Videos That Drive Growth and Brand Awareness
You’ve probably noticed it. Every brand you follow on Instagram, LinkedIn, or YouTube is posting videos. And honestly? They’re everywhere for a good reason.
Video content has become the go-to way for businesses to connect, sell, and grow. But here’s the thing — not every video works the same way. A …
Original Research
Cisco
· Original study ↗
Methodology
Cited from Cisco via secondary blog article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global internet traffic: 82% share of internet traffic. Source: Cisco (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-share-internet-traffic-cisco
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<blockquote cite="https://lighthousedata.io/data/video-share-internet-traffic-cisco" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- share of internet traffic for global internet traffic<br><small>Source: Cisco (2026) · <a href="https://lighthousedata.io/data/video-share-internet-traffic-cisco" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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