B
Evidence Grade B
Graded
under review
Safe to Cite
Current
17%
17% -- share of internet traffic for live internet video (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cisco
Primary
Tier C
https://beverlyboy.com/video-marketing/2026-video-marketing-statistics-you-simply-cant-overlook/ ↗
Source Article
2026 Video Marketing Statistics You Simply Can’t Overlook
Original Research
Cisco
· Original study ↗
Methodology
Cisco prediction cited by secondary blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
live internet video: 17% share of internet traffic. Source: Cisco (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/live-video-share-internet-traffic-2026
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<blockquote cite="https://lighthousedata.io/data/live-video-share-internet-traffic-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- share of internet traffic for live internet video<br><small>Source: Cisco (2026) · <a href="https://lighthousedata.io/data/live-video-share-internet-traffic-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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