B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- click through rate lift for Amazon brands using video alongside static ads (2026)
Brands using video ads alongside static ads on Amazon experienced a 25% higher CTR.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amazon scientists / Journal of Marketing Analytics
Primary
Tier B
https://amzdudes.com/amazon-headline-search-ads-a-complete-guide/ ↗
Source Article
Amazon Headline Search Ads: Complete Guide (2026)
Original Research
Amazon scientists / Journal of Marketing Analytics
· Original study ↗
Methodology
Amazon scientists research, as cited by amzdudes.com
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon brands using video alongside static ads: 25% click through rate lift. Source: Amazon scientists / Journal of Marketing Analytics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-plus-static-ctr-lift
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<blockquote cite="https://lighthousedata.io/data/video-plus-static-ctr-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- click through rate lift for Amazon brands using video alongside static ads<br><small>Source: Amazon scientists / Journal of Marketing Analytics (2026) · <a href="https://lighthousedata.io/data/video-plus-static-ctr-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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