B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
95%
95% -- video message retention rate for online video viewers (2020)
Viewers retain 95% of a message when they watch it in a video.
- Compared to 10% message retention when reading in text
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Insivia
Primary
Tier C
https://getfirmflex.com/lawyers-here-is-how-video-will-save-your-business-in-2020/ ↗
Source Article
Lawyers, Here is how Video will Save Your Business in 2020 - FirmFlex
Lawyers, Here is how Video will Save Your Business in 2020
Tags: Social Media
Happy New Year #Flexers! 🎉
What a year 2019 has been. We are excited and ready to do whatever is needed for a successful and prosperous 2020. Right off the bat, I have found that many lawyers have decided to commit to the …
Original Research
Insivia
· Original study ↗
Methodology
Cited from Insivia; comparison: 10% retention for text reading
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online video viewers: 95% video message retention rate. Source: Insivia (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-message-retention-insivia
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<blockquote cite="https://lighthousedata.io/data/video-message-retention-insivia" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- video message retention rate for online video viewers<br><small>Source: Insivia (2020) · <a href="https://lighthousedata.io/data/video-message-retention-insivia" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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