B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
95%
95% -- video message retention rate for viewers retaining message (2018)
Viewers retain 95% of a message when watching it in a video.
- Compared to 10% retained when reading in text
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
onetothree.co.uk
Primary
Tier A
http://www.onetothree.co.uk/whats-the-best-video-length-for-each-social-media-platform-2018/ ↗
Source Article
Best video length per social media platform 2018 | Optimum video length
We all know the importance of videos in our marketing mix. It is estimated that by 2019, internet video traffic will account for 80% of all consumer internet traffic. Currently 55% of people watch videos online every day and viewers retain 95% of a message when they watch it in a video compared to 1…
Original Research
onetothree.co.uk
· Original study ↗
Methodology
Comparison of retention rates
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
viewers retaining message: 95% video message retention rate. Source: onetothree.co.uk (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-message-retention-rate
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<blockquote cite="https://lighthousedata.io/data/video-message-retention-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- video message retention rate for viewers retaining message<br><small>Source: onetothree.co.uk (2018) · <a href="https://lighthousedata.io/data/video-message-retention-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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