B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
95%
95% -- video message retention rate for video marketing audiences (2025)
95% of a video message is retained by viewers compared to 10% of text-based information.
- Uncited claim in blog post
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Lighthouse Research Team
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Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ocgnow.com
Primary
Tier C
https://ocgnow.com/how-effective-are-video-marketing-strategies/ ↗
Source Article
How Effective Are Video Marketing Strategies | OCGnow
This article is a part of the series Becoming Successful Digitally by OCGnow’s Chief Operations Manager Joshua Lampright. To read the previous article in the series, visit The Benefits of Call Tracking.
Today we are going to be looking at some insights regarding video marketing that emphasize the po…
Original Research
ocgnow.com
· Original study ↗
Methodology
Uncited claim in marketing blog
Methodology documented
Segmentation
Industrymarketing
RoleAll marketers
Channelvideo
Cite this stat
Plain Text
video marketing audiences: 95% video message retention rate. Source: ocgnow.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-message-retention-95pct
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<blockquote cite="https://lighthousedata.io/data/video-message-retention-95pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- video message retention rate for video marketing audiences<br><small>Source: ocgnow.com (2025) · <a href="https://lighthousedata.io/data/video-message-retention-95pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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