B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
95%
95% -- message recall rate for video vs text viewers (2025)
People remember 95% of a message when watching it in a video.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
kreativewebtech.com
Primary
Tier C
https://www.kreativewebtech.com/blog/video-marketing-why-its-a-must-have-in-2025-and-beyond/ ↗
Source Article
Video Marketing: Why It’s a Must-Have in 2025 and Beyond
Video Marketing: Why It’s a Must-Have in 2025 and Beyond
Video Marketing is no longer a trend—it’s the new language of the internet. In 2025, we’re witnessing a digital evolution where attention spans are shorter, competition is fiercer, and users crave connection more than ever. Businesses that fai…
Original Research
kreativewebtech.com
· Original study ↗
Methodology
Message recall comparison: 95% video vs 10% text; no original source named (commonly attributed to various studies)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
video vs text viewers: 95% message recall rate. Source: kreativewebtech.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-message-recall-vs-text-2025
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<blockquote cite="https://lighthousedata.io/data/video-message-recall-vs-text-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- message recall rate for video vs text viewers<br><small>Source: kreativewebtech.com (2025) · <a href="https://lighthousedata.io/data/video-message-recall-vs-text-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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