B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
63%
63% -- message recall rate for Stanford debating society audience (2013)
In an experiment based on a Stanford debating society, talks using stories were recalled in greater detail at 63% compared to 5% for those relying on facts and data.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Chip & Dan Heath (Made to Stick)
Primary
Tier C
https://slooowdown.wordpress.com/2013/06/09/summary-of-made-to-stick-why-some-ideas-take-hold-and-ot… ↗
Source Article
Summary of Made to stick – Why some ideas take hold and others come unstuck by Chip & Dan Heath
Made to stick – Why some ideas take hold and others come unstuck by Chip & Dan Heath. Summarised by Paul Arnold (Trainer and Facilitator)
THE BOOK IN A NUTSHELL
Why is it easier to recall some things but not others? Teachers spend hours filling students with mitosis, only for it to be forgotten. Lik…
Original Research
Chip & Dan Heath (Made to Stick)
· Original study ↗
Methodology
Stanford debating society experiment; story-based talks recalled at 63% vs 5% for fact/data-based talks; range noted as 63% vs 5%
Methodology documented
Segmentation
Industryai_ml
Cite this stat
Plain Text
Stanford debating society audience: 63% message recall rate. Source: Chip & Dan Heath (Made to Stick) (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/stanford-story-recall-63-vs-5
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<blockquote cite="https://lighthousedata.io/data/stanford-story-recall-63-vs-5" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- message recall rate for Stanford debating society audience<br><small>Source: Chip & Dan Heath (Made to Stick) (2013) · <a href="https://lighthousedata.io/data/stanford-story-recall-63-vs-5" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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