B
Evidence Grade B
Graded
under review
Safe to Cite
Current
60%
60% -- message recall rate for SMS (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
INSEE
Primary
Tier C
https://apimo.net/en/news/sms-appointment-reminders-with-apimo ↗
Source Article
SMS appointment reminders with apimo
Original Research
INSEE
· Original study ↗
Methodology
Attributed to INSEE; TV recall 15%, radio recall 14%.
Methodology documented
Segmentation
Industryai_ml
Cite this stat
Plain Text
SMS: 60% message recall rate. Source: INSEE (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-recall-rate-60
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<blockquote cite="https://lighthousedata.io/data/sms-recall-rate-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- message recall rate for SMS<br><small>Source: INSEE (2026) · <a href="https://lighthousedata.io/data/sms-recall-rate-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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