B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- message comprehension rate for video viewers (2021)
Viewers understand 90% of a message when they see it in a video.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
biteplay.com
Primary
Tier C
https://biteplay.com/pre-roll-ads-2021/ ↗
Source Article
Pre-Roll Ads on YouTube 2021: The Ultimate Guide
Original Research
biteplay.com
· Original study ↗
Methodology
Cited in vendor blog without named original study; no methodology stated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
video viewers: 90% message comprehension rate. Source: biteplay.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-message-comprehension-90
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<blockquote cite="https://lighthousedata.io/data/video-message-comprehension-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- message comprehension rate for video viewers<br><small>Source: biteplay.com (2021) · <a href="https://lighthousedata.io/data/video-message-comprehension-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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