B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
68%
68% -- message comprehension rate for IKEA Karl Johan store (Oslo) (2019)
68% of respondents could very precisely state what they could expect to find in the new IKEA Karl Johan store.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IKEA / Kampanje Byraguiden
Primary
Tier B
https://byraguiden.kampanje.com/byraguiden/ikea-goes-urban/509423 ↗
Source Article
IKEA goes urban!
Annonsørfinansiert innhold
IKEA goes urban!
Oslo er superviktig for IKEA. Det er også den unge målgruppen som synes IKEA er lite tilgjengelig – og har et stort sett med konkurrenter å velge fra. Med nytt butikk-konsept på Karl Johan fikk vi en fantastisk mulighet til å gjøre IKEA aktuell igjen og st…
Original Research
IKEA / Kampanje Byraguiden
· Original study ↗
Methodology
Share of respondents able to accurately describe store concept
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
IKEA Karl Johan store (Oslo): 68% message comprehension rate. Source: IKEA / Kampanje Byraguiden (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ikea-karl-johan-message-comprehension
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<blockquote cite="https://lighthousedata.io/data/ikea-karl-johan-message-comprehension" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- message comprehension rate for IKEA Karl Johan store (Oslo)<br><small>Source: IKEA / Kampanje Byraguiden (2019) · <a href="https://lighthousedata.io/data/ikea-karl-johan-message-comprehension" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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