B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
83%
83% -- message comprehension rate for SAAQ No Need for Speed campaign (2024)
83% of surveyed audience understood that respecting speed limits is normal following the SAAQ No Need for Speed campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LG2 / SAAQ
Primary
Tier B
https://awards.strategyonline.ca/winners/winner/2025/?e=200476&n=No+Need+for+Speed ↗
Source Article
2025 Winner
Original Research
LG2 / SAAQ
· Original study ↗
Methodology
Campaign results reported in award case summary
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SAAQ No Need for Speed campaign: 83% message comprehension rate. Source: LG2 / SAAQ (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/no-need-for-speed-message-comprehension-2025
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<blockquote cite="https://lighthousedata.io/data/no-need-for-speed-message-comprehension-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- message comprehension rate for SAAQ No Need for Speed campaign<br><small>Source: LG2 / SAAQ (2024) · <a href="https://lighthousedata.io/data/no-need-for-speed-message-comprehension-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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