B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
94%
94% -- technology adoption for enterprise content marketers (2023)
94% of enterprise content marketers reported using video marketing over the past year.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
Content Marketing Institute
Primary
Tier A
https://www.kunocreative.com/blog/video-marketing-strategy-guide ↗
Source Article
Mastering Video Marketing Strategy | Maximize Growth
Video Marketing Strategy: Effectively Incorporating Video for Growth
You probably don’t need anyone to tell you that video has taken over as the preeminent digital channel. Ours has been a visually driven culture for decades; all computers needed was the technology to support it, and that tech is no…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Content Marketing Institute’s latest survey
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
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enterprise content marketers: 94% technology adoption. Source: Content Marketing Institute (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-marketing-usage-2023
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<blockquote cite="https://lighthousedata.io/data/video-marketing-usage-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- technology adoption for enterprise content marketers<br><small>Source: Content Marketing Institute (2023) · <a href="https://lighthousedata.io/data/video-marketing-usage-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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