B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
86%
86% -- technology adoption for advertisers (2025)
86% of surveyed DTC advertisers plan to increase AI usage for research and ideation.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
70
Methodology
45
Freshness
80
Source
Motion
Primary
Tier A
https://www.netinfluencer.com/motion-2025-ad-creative-trends-lo-fi-content/ ↗
Source Article
Looking Ahead: 2025 Predictions and End-of-Year Outlook in Digital Advertising
Adam Roodman, GM of Yahoo DSP, shares his perspective on what the year ahead will look like for digital advertising.
The Cookieless Conversation Isn’t Going Anywhere Anytime Soon
With Google’s decision to keep cookies but allow consumers to opt-in or out, marketing on the open web will need to adapt…
Original Research
Motion
· Original study ↗
Methodology
Survey of over 500 DTC advertisers.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
advertisers: 86% technology adoption. Source: Motion (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-usage-in-advertising-2025
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<blockquote cite="https://lighthousedata.io/data/ai-usage-in-advertising-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- technology adoption for advertisers<br><small>Source: Motion (2025) · <a href="https://lighthousedata.io/data/ai-usage-in-advertising-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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