B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

86%

86% -- video marketing usage for percentage of companies using video marketing (2022)

Name: Video Marketing Usage Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-17

2022 · BrandMe

86% of companies use video as a marketing tool in some way.

Cite this stat Share How we verify

Attribution: BrandMe View source

Lighthouse Research Team

Last verified: 2026-07-17 · How we verify data →

Source verified Evidence graded

Value

86%

Unit

Percentage

Data Vintage

2022

Entity

percentage of companies using video marketing

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

BrandMe Primary Tier A

https://brandme.la/6-ideas-de-video-marketing-para-marcas💡/ ↗

Confidence: 54/100 Vintage: 2022 Channel: Cc Extraction

Source Article

6 ideas de vídeo marketing para marcas - BrandMe

A la hora de crear contenidos de marketing, el vídeo sigue siendo una prioridad clave, ya que el 86% de las empresas utiliza esta herramienta de alguna manera. Pero, ¿qué hace que el marketing en vídeo sea una buena inversión para los profesionales del marketing? Según la Encuesta sobre el estado de…

Original Research

BrandMe · Original study ↗

Methodology

Encuesta sobre el estado del marketing en vídeo de 2022

Methodology documented

Segmentation

Channelrss_feed

Cite this stat

Plain Text

percentage of companies using video marketing: 86% video marketing usage. Source: BrandMe (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-marketing-usage-2022

HTML Embed

<blockquote cite="https://lighthousedata.io/data/video-marketing-usage-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- video marketing usage for percentage of companies using video marketing<br><small>Source: BrandMe (2022) · <a href="https://lighthousedata.io/data/video-marketing-usage-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →