B
Evidence Grade B
Graded
under review
Safe to Cite
Current
70%
70% -- video marketing usage for B2B and B2C companies (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://www.brafton.com/news/native-video-content-draws-traffic-to-branded-websites/ ↗
Source Article
Native video content draws traffic to branded websites
Original Research
Content Marketing Institute
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B and B2C companies: 70% video marketing usage. Source: Content Marketing Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/native-video-usage-b2b-b2c
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<blockquote cite="https://lighthousedata.io/data/native-video-usage-b2b-b2c" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- video marketing usage for B2B and B2C companies<br><small>Source: Content Marketing Institute (2026) · <a href="https://lighthousedata.io/data/native-video-usage-b2b-b2c" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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