B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

92%

92% -- video marketing usage for DTC brands (2023)

Name: Video Marketing Usage Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-16

2023 · InternetSearchInc

92% consider video marketing an important part of their strategy.

The source text has poor grammar/missing noun ('92% makes video marketing an important part of your strategy')

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Attribution: InternetSearchInc View source

Lighthouse Research Team

Last verified: 2026-08-16 · How we verify data →

Source verified Evidence graded

Value

92%

Unit

Percentage

Data Vintage

2023

Entity

DTC brands

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

68/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (6)

InternetSearchInc Primary Tier B

https://www.internetsearchinc.com/dtc-ecommerce-marketing-trends/ ↗

Confidence: 51/100 Vintage: 2023 Channel: Deep Crawl

Source Article

Ultimate Guide To DTC Marketing Trends 2023

Marketers aim to increase brand awareness and sales while keeping customer acquisition costs low. DTC marketing is a great way to do this. While retail marketing models are still strong, direct-to-consumer (DTC) marketing is becoming an increasingly attractive option. Direct-to-consumer brands have …

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amraandelma.com https://www.amraandelma.com/

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influencermarketinghub.com https://influencermarketinghub.com/

2026-08-16

Original Research

InternetSearchInc · Original study ↗

Segmentation

Industrymarketing

Cite this stat

Plain Text

DTC brands: 92% video marketing usage. Source: InternetSearchInc (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dtc-video-marketing

HTML Embed

<blockquote cite="https://lighthousedata.io/data/dtc-video-marketing" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- video marketing usage for DTC brands<br><small>Source: InternetSearchInc (2023) · <a href="https://lighthousedata.io/data/dtc-video-marketing" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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