B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
58%
58% -- brand trust increase for video marketing (2025)
Video marketing increases brand trust by 58%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vidico
Primary
Tier C
https://www.unscript.ai/blog/heygen-vs-unscript ↗
Source Article
HeyGen Vs Unscript: A Comprehensive Comparison
January 14, 2025
HeyGen Vs Unscript: A Comprehensive Comparison
Discover the key differences between Unscript and HeyGen, two leading AI video generation platforms, to determine which one best suits your needs.
Video content is king nowadays due to the advancements in the digital era. From driving b…
Original Research
Vidico
· Original study ↗
Methodology
Cited by vendor blog from Vidico; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
video marketing: 58% brand trust increase. Source: Vidico (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-marketing-brand-trust-58
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-marketing-brand-trust-58" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- brand trust increase for video marketing<br><small>Source: Vidico (2025) · <a href="https://lighthousedata.io/data/video-marketing-brand-trust-58" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.