B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

48%

48% -- brand trust increase for Brands engaging in two-way conversations (2024)

2024  · Sprout Social

Brands that engage in two-way conversations with their audience see a 48% increase in brand trust.

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Attribution: Sprout Social View source
Lighthouse Research Team
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Source verified Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2024
Entity
Brands engaging in two-way conversations
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sprout Social Primary Tier C
https://beno.one/creating-engaging-and-shareable-content-for-reddit/ ↗
Confidence: 30/100 Vintage: 2024 Channel: Wayback
Source Article
Beno Blog ❤️ Creating Engaging and Shareable Content for Reddit
Focus on Value and Relevance When creating content for Reddit, focus on providing value and relevance rather than overtly promotional messaging. Share industry insights, thought-provoking ideas, or entertaining content that aligns with the interests of your target subreddit. Avoid blatant self-promo…
Original Research
Sprout Social · Original study ↗

Cited from Sprout Social via secondary blog post

Methodology documented
IndustryMedia RegionGlobal RoleContent Marketer Channelsocial
Plain Text
Brands engaging in two-way conversations: 48% brand trust increase. Source: Sprout Social (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/two-way-conversations-brand-trust-48pct
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<blockquote cite="https://lighthousedata.io/data/two-way-conversations-brand-trust-48pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- brand trust increase for Brands engaging in two-way conversations<br><small>Source: Sprout Social (2024) · <a href="https://lighthousedata.io/data/two-way-conversations-brand-trust-48pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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