B
Evidence Grade B
Graded
under review
Safe to Cite
Current
24%
24% -- brand trust increase for Brands allocating 15%+ of media budgets to out-of-home (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Rapport
Primary
Tier B
https://www.vistarmedia.com/blog/5-reasons-brands-consumers-trust-ooh ↗
Source Article
5 Reasons Brands Trust OOH
Original Research
Rapport
· Original study ↗
Methodology
Study by Rapport, cited by Vistar Media
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands allocating 15%+ of media budgets to out-of-home: 24% brand trust increase. Source: Rapport (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh-15-percent-budget-brand-trust-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ooh-15-percent-budget-brand-trust-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- brand trust increase for Brands allocating 15%+ of media budgets to out-of-home<br><small>Source: Rapport (2026) · <a href="https://lighthousedata.io/data/ooh-15-percent-budget-brand-trust-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.