B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
32%
32% -- brand trust increase for banks with high customer engagement scores (2026)
Banks with high customer engagement scores achieve 32% stronger brand trust compared to those relying solely on digital service improvements.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unnamed CX benchmark study (cited by FCI CCM)
Primary
Tier B
https://www.fci-ccm.com/blog/a-strategic-guide-to-customer-engagement-banking-excellence/ ↗
Source Article
Customer Engagement Banking as a Competitive Advantage
TL;DR
Engagement Banking moves banks from transactional service to relationship-led growth.
It uses customer intelligence, real-time personalization, and seamless omnichannel engagement to build trust, loyalty, and long-term value.
Unlike customer experience, which optimizes individual interactions,…
Original Research
Unnamed CX benchmark study (cited by FCI CCM)
· Original study ↗
Methodology
CX benchmark study comparing engagement-led banks vs digital-service-only banks
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
banks with high customer engagement scores: 32% brand trust increase. Source: Unnamed CX benchmark study (cited by FCI CCM) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bank-engagement-brand-trust-32pct
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<blockquote cite="https://lighthousedata.io/data/bank-engagement-brand-trust-32pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- brand trust increase for banks with high customer engagement scores<br><small>Source: Unnamed CX benchmark study (cited by FCI CCM) (2026) · <a href="https://lighthousedata.io/data/bank-engagement-brand-trust-32pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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