B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
69%
69% -- video marketing adoption rate for marketing, sales and business professionals (2015)
69% of marketing, sales, and business professionals used video marketing in 2015.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2015
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (5)
PointVisible
Primary
Tier B
https://www.pointvisible.com/blog/experts-discuss-content-marketing-2015-2016/ ↗
Source Article
Experts Discuss: Content Marketing In 2015 And 2016
The month of December is full of holiday spirit, presents, lots of spending, but also reviews of the year behind us and predictions and hopes for the upcoming one.
We decided to bring together some of the great minds of content marketing and ask them about 2015 and 2016. We also looked at some stats…
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Original Research
PointVisible
· Original study ↗
Methodology
Source: 2015 Content Marketing Institute survey
Methodology documented
Segmentation
Industrycontent_marketing
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
marketing, sales and business professionals: 69% video marketing adoption rate. Source: PointVisible (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-marketing-adoption-2015
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<blockquote cite="https://lighthousedata.io/data/video-marketing-adoption-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- video marketing adoption rate for marketing, sales and business professionals<br><small>Source: PointVisible (2015) · <a href="https://lighthousedata.io/data/video-marketing-adoption-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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